Advertising research to improve effectiveness of Marketing Campaigns

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Advertising research helps understand the in-depth analysis of a consumer’s behavior and responses and ascertain the effectiveness of marketing campaigns to its ROI goals.

What are the pharma market research trends for 2023?

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Pharma research and current key trends for the pharmaceutical Industry include innovative technologies and collaboration between organizations to speed up the collective data insights.

Survey Programming & Design highlighting the benefits of actionable insights.

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Survey programming and design guidelines into understanding the behavior of respondents, ensuring that questions are clear and objective, ensuring surveys are reliable and unbiased.

What are data visualizations and what are their three most important goals?

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Learn how data visualizations can help you achieve your goals. Discover the different types of data visualizations and best practices for creating effective ones.

What Are the Main Types of Market Research?

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Learn about the different types of market research and we can help you make informed decisions about your business.

What are the types of primary market research methods?

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Market research is a valuable tool for businesses and organizations, as it helps them to understand their target market, identify new opportunities, and make informed decisions about products, services, and marketing strategies. Many different methods and...

How important are online surveys in marketing research

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Online surveys are an important tool for marketing research as they offer several advantages over traditional survey methods. Some of these advantages include:
1.Convenience: Online surveys can be conducted quickly and easily...

Problem of Many – Max Diff

Shahbaz Singh

Wonder how consumers react to different features or offerings? How to decide what best to offer, is there a better way to determine the optimized offering beyond the traditional paired comparison or rating and the ranking scales...

Solution of the Month - Menu Based Conjoint for Bundling

posted by Knowledge Excel

Obejective : Television Media is facing serious competition from various online platforms that offer on demand services. After the Internet revolution in developing countries, all the media companies are re-evaluating their strategies...

One and One makes eleven: The power of Virtual shelves and Choice modelling in product research

posted by Tarun Khanna

Problem in hand : For any manufacturer the most important task is to understand how consumers perceive their products, how they buy them or their alternatives and what they usually see in a product before purchasing it.....

Dynamic Reporter

posted by Nikesh Gupta

We are living in a world where Quality is a top factor in picking any service or product, second comes the turnaround time followed by convenience. If there is an offering that provides all the above elements, chances of success are very high......

Talk to our Knowledge Excel team to find out how we can help you...