Survey data walks a fine line between insights and illusions. Learn how to extract accurate, actionable intelligence for better...

Discover key data quality challenges in online and offline studies and effective strategies to overcome them for accurate, reliable insights.

The aim is to understand market dynamics, identify opportunities and threats, and make informed business decisions.

In recent times, the FMCG (Fast-Moving Consumer Goods) sector has been witnessing promising signs of a revival in rural markets.

Researching market needs and preferences (market research) involves gathering information on those needs and...

Menu based conjoint (MBC). However, the problem was complex from survey visualization and analysis perspective due to large number of channels and...

There is a need of a system that can be embedded in the survey system that can automatically create quality data, process it in the...

Virtual shelf, a research methodology which is adapted well to understand the real consumer behaviour. 

How to decide what best to offer, is there a better way to determine the optimized offering beyond the traditional paired comparison or rating and...

The way market research results and reports are presented can make all the difference in their impact and influence.